Want Loyal Customers? Build a Business That Gives Back
People don’t just buy products or services—they buy values.
When we launched Homegrown Hideaway, we knew we wanted to create more than just a beautiful place to stay. We wanted to build something that gave back—to the land, the local economy, and the people who visit. And what we’ve learned along the way? Businesses that prioritize regeneration don’t just do good—they build deep, lasting customer relationships.
Why Regenerative Business = Brand Loyalty
Customers today have endless choices. Take a moment and think about the businesses that you love. What stands out? Why do you keep going back to them? Especially now, people are looking for the ones that stand for something real.
At Homegrown Hideaway, we see this firsthand. Our guests don’t just come for a cozy glamping experience—they come because they believe in what we’re building. They appreciate that we:
Restore the land—Jon and I have been blessed with this beautiful property! We take cleaning it up and stewarding the land seriously. From native species gardens, to an ongoing naturalized forest restoration plan, we have committed to take care of this space.
Support local farmers and makers—Local is a requirement at Homegrown Hideaway. If we haven’t grown it ourselves, you can bet it comes from one of the local farms or fabulous businesses that care about the impact they are making.
Create immersive experiences—like Wildcraft Tea, where guests learn to identify and use native plants. Our Summer Concert Series focuses on local talent and their triple bottom line.
And guess what? These same guests keep coming back, bringing their friends and sharing their experiences. Loyalty isn’t just about customer perks—it’s about connection.
The Trust Factor: People Are Paying Attention
People can spot greenwashing a mile away. Keywords like ‘sustainability’ or ‘green’ have been thrown around so much, they start to wonder if the company using them are actually doing good. They don’t just want businesses to talk about sustainability—they want to see real action.
One of my favorite moments was when a guest told me that after attending Wildcraft Tea, she went home and shared the experience with her family. She and her grandkids went for a nature walk, found the ‘weed’ brought it home and brewed the tea. The kids loved it! That’s the power of real, regenerative experiences.
Trust isn’t built through marketing—it’s built through meaningful, tangible change.
Real Talk: This Is Also Good for Business
A regenerative approach isn’t just about feel-good impact—it’s a smart business strategy.
Higher Customer Retention: Guests who align with your values become repeat visitors.
Stronger Brand Reputation: Word-of-mouth from passionate supporters is priceless.
Premium Pricing Power: People are willing to invest in brands that align with their values.
We’ve seen this at Homegrown Hideaway. When we share our commitment to regeneration—whether it’s in how we manage the land or support the community—our audience is more engaged, more invested, and more likely to book an experience.
How to Start Building a Regenerative Brand (Without Overhauling Everything)
Here are three simple ways to move in the right direction:
Make Your Impact Visible – Show customers exactly how their support contributes to regeneration. At Homegrown Hideaway, we highlight our partnerships with local farmers and our efforts to restore native ecosystems. Transparency builds trust.
Involve Your Community – Give customers a role in your mission. We invite guests to participate in small restoration projects, whether it’s planting a pollinator-friendly flower or learning about native species.
Share the Stories Behind Your Business – People connect with stories. Whether it’s the reason behind a product choice or the journey of building a regenerative business, sharing your why helps customers feel like part of something bigger.
The Bottom Line?
Regenerative business isn’t just a buzzword—it’s the future. And the businesses that embrace it? They’ll be the ones customers return to again and again.
So, what would a regenerative approach look like for your business?
If you are interested in working with Caroline – Check out how she can help you here.
